An AI personal trainer in iMessage

Personal training that fits your life.

It's like texting your personal trainer, for a fraction of the cost. Coach plans your workouts, logs your meals and adjusts when life gets busy.

Join the waitlist
  • Only texts if you opt in
  • Reply STOP anytime
  • Not medical advice

7:02

Tuesday, October 27

  • Coachnowmorning sam. leg day today, you in?
  • CoachSun4 for 4 this week. proud of you๐Ÿ”ฅ

Text it like you'd text your trainer.

Log a set, ask a question, vent about a long day. Coach gets it and keeps you moving.

  • cut or bulk?
  • mobility ideas?
  • just did legs๐Ÿฆต
  • sore today
  • what should i eat before a run?
  • hype me up
  • ran 3 miles!!
  • add a rest day
  • quick hotel workout pls
  • swap squats for something?
  • knees hurt on lunges
  • back at it๐Ÿ’ช
  • skipping today, long day
  • can we do a home workout?
  • rate my protein today
  • did 4x8 bench at 155
  • traveling this week
  • meal prepped 4 lunches
  • 20 min only today
  • log 2 eggs + toast
  • feeling great today
  • shoulder feels tight
  • high protein dinner ideas?
  • slept like 5 hrs
  • new pr๐ŸŽ‰
  • is 3 days a week enough?
  • walked 10k
  • what's a deload?
  • made it to the gym

It texts first.
You just reply.

Just like texting your trainer. One question, one quick reply, and your workout is planned and logged.

Join the waitlist

Coach

Today 7:02 AM

morning sam

๐Ÿ‘‹

leg day today. you in?

in. after work

checked your sleep ยท lowered volume

perfect. squats 3x10, start around 135. you slept under 6 hrs so we'll keep it moderate

Today 6:41 PM

did 3x10 at 135

logged

โœ…

that's 10 lbs more than last week. how'd it feel?

felt strong

๐Ÿ’ช

love it. let's try 140 next leg day

How it works

Three steps. Nothing to install.

  1. 1

    Join the waitlist

    Add your name and number. We'll text you when your spot opens.

  2. 2

    Text your coach

    Share your goals, your schedule and the gear you have. Gym, home or both.

  3. 3

    Get coached

    Daily plans, easy logging and a trainer that adjusts as your week changes.

Join the waitlist

Why it works

Built around
your life.

The coaching behind it

Built on real strength science.

Coach plans your training with the same principles experienced strength coaches use, then tunes them to your lifts, your recovery and your week.

Progressive overloadPeriodization
RecoveryPlanned deloads

Back squat ยท 6 weeks

115 โ†’ 140 lbs

Deload

115W1
120W2
125W3
110W4
130W5
140W6

It texts first.

No sessions to book, no plan to remember. Coach checks in when it suits your day.

rest day today. up for a 20 min walk after lunch?

yes

๐Ÿ‘

Log anything in seconds.

Reply with a quick text, snap a meal photo or send a watch screenshot. Coach does the rest.

Chicken and rice bowl

chicken and rice bowl, logged. about 40g of protein. nice

TextsMeal photosWatch screenshots

Adapts to you.

Short on sleep, sore or slammed at work? Your plan shifts with your day.

legs are toast from tuesday

checked soreness ยท swapped workout

got it. swapping lunges for an easy 30 min walk and some mobility. we go hard friday

A weekly check-in.

Every Sunday, a quick look back at your week and a plan for the next one.

Your week

Workouts
4/4
lbs on squat
+10
Meals logged
6

Challenges with friends.

Add Coach to a group chat and run step, workout or streak challenges together.

Maya

10k steps done

โœ…

Jordan

same. not losing this one

Coach

maya and jordan are tied at 5 days. who's taking saturday?

Questions, answered.

Is it an app?

No. Coach works right in iMessage, so there's nothing to download. You text it like you'd text a friend.

Who is it for?

Anyone who wants help showing up consistently, whether you're new to the gym or getting back into a routine.

Is it medical advice?

No. Coach offers general fitness and nutrition guidance, not medical advice. Talk to a doctor before starting a new program, especially if you have an injury or health condition.

How do I stop the texts?

Reply STOP at any time and the texts end. We only text people who opt in.